Category: market research

  • Market Research – Insights into the Daigou Trader

    For Western companies, selling to China is a recognised challenge. Moreover, this year I coined the term, "Daigou-to-Consumer" (D2C) to help companies conceptualise a powerful channel known as 'daigou' [1] that can assist them in the marketing, promotion and ultimately sales of their brands in China. To further understanding this channel we undertook research into