Drop product in here
With Chinese household incomes and health awareness increasing, Chinese consumer demand for health and wellness products is steadily growing. The understanding that health and wellness products can promote a healthier lifestyle has expanded from first-tier cities to lower-tier cities where people are becoming more affluent,...
For Western companies, selling to China is a recognised challenge. Moreover, this year I coined the term, "Daigou-to-Consumer" (D2C) to help companies conceptualise a powerful channel known as 'daigou'  that can assist them in the marketing, promotion and ultimately sales of their brands in China. To further understanding this channel we undertook research into